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'Safer' Isas Preferred By Savers |
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(13th May 2008)
Although research among financial advisers has shown clients are shying away from risk in their investments, new individual savings account Isa rules can allow the best savings rate while reducing risk, according to Prudential.
It has been revealed that 75 per cent of advisers have noted a change in their clients' attitudes over the past year, which could be altered by the rules regarding cash Isas, which allow investors to transfer money into equity accounts.
Gary Shaughnessy, managing director of retail life and pensions at Prudential, explains: "The new Isa rules which came into effect this tax year are an opportunity for advisers and their clients to reassess their investment strategy and to shift some cash savings into funds investing in shares."
The importance of finding the best savings deals and preparing financially has been recently highlighted in a white paper from JP Morgan Asset Management, which calls on the government to raise awareness over personal finances.
Suggestions to take out life insurance, pay off expensive debt and to take out an Isa deal in order to make the most of money coming into a household were all included in the publication.

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